Does my organizing business need social media presence?

Whether you are new in the professional organizing industry or have been running your organizing business for a while, having an online presence is crucial. 

According to Statista, there are over 3.6 billion social media users globally. In fact, as of this year, seventy percent of Americans are actively using social media sites monthly. The global pandemic has only contributed to a surge in time spent on social and online message platforms so people can stay connected. If your business does not have a social media presence, you might be missing out on a lot of opportunities. 

Are you still wondering whether your business should have a dedicated social media platform or not?

Here are a few reasons why having a social media presence for your organizing business is essential. 

Nurture your relationships with clients

A good home lasts long if it’s well-maintained. The same principle applies to your relationship with customers and your target market. Being present where they hang out makes it easier to share updates, provides an easy avenue to respond to their questions and concerns, and a place where you can engage with them. 

Connect with your potential clients

It’s common to use search engines to look up businesses and vet them first before deciding to transact with them. If a potential client looks up organizing businesses in your local area online, will they be able to see your business? Social networks allow you to market your business, and interact directly with your target market. This also gives them the chance to interact directly with your business.

Give sneak peaks to build anticipation

Exclusivity is a marketing tactic that has worked for decades. There is no question that people like the idea of getting dibs on information others do not have access to. Businesses can use social media to provide exclusive content in the form of sneak peeks to generate user interest, encourage engagement and build a stronger bond with the fanbase. By simply following you, your customers can get access to exclusive content like the first look at your new services, professional tips from you on how to organize their home, and any promotion you’re running. 

Share behind-the-scenes content

Are you interested in showing your business’ authentic and creative side? Posting behind-the-scenes content is just one way to pull this off. Sure, your customers know you’re offering organizing services, but they may not have an idea what goes on behind the scenes. You can let them in on your process, how you prepare for an organizing session, and perhaps show before and after photos of your work with permission from your clients.

Stay on top=of-mind to your clients 

The majority of social media users log into their accounts at least once per day and many of them are checking their social media platforms multiple times per day. When you’re present where your potential clients are, sharing content that provides them value, you may be the first they think of when they’re ready to hire a professional organizer compared to competitors who aren't active on social media.

Apart from these benefits, a good social media strategy can have a positive effect on your sales. It increases the exposure of your home organizing business, gets people to talk about your service, and allows you to connect with a far wider audience. Now, you don't need to be present on all social media platforms, you can start by creating an account in a platform your ideal customers use the most.