Does my organizing business need a website?

Are you wondering if your organizing business needs a website at all? You may be an experienced professional organizer who has gotten your business up and running without one. Or perhaps you’re new to the organizing industry and still figuring out how you can showcase your business.

In this post, we share five ways your business can benefit from having a website. We’re also sharing tips that can make your business website stand out.

Having a website helps establish your business credibility.

Have you ever looked up a business before deciding to transact with them? When you’re presented with several options, and only one has a website, which one are you most likely to work with?

Nowadays, most consumers research before making a purchasing decision. With the plethora of options the internet provides us, a quick online search can make all the difference between getting an amazing experience and getting disappointed.

According to research by Vendasta, 80% of people trust online reviews as much as personal recommendations. With that in mind, featuring customer testimonials on your website is an excellent way to establish initial trust with a potential client.

Having a website helps you attract new clients.

Finding avenues to attract new clients is an important part of running and growing a business. One way you can accomplish that whether you’re a new or experienced organizer is to be where your potential customers are. With over 3.5 billion searches per day on Google, chances are there is someone who is searching for the exact service you’re offering online right at this moment. Your website will act as their introduction to your business.

Your website keeps your exisiting and potential clients informed.

Your website is an incredibly helpful resource where existing and potential customers can stay informed about your business. It answers the most common questions they have from the services you offer to your business story, location, contact details, and even the process of working with you. Beyond being a direct marketing tool, your website can also be an amazing platform to share announcements and news about your organizing business.

Having a website helps save your small business time.

You may not look at it that way, but investing in a website for your business now will save you time in the long run. Whether you are answering inquiries, sending proposals, or taking calls, communicating with potential customers can take a lot of time. Your website is the first thing your potential customers visit to learn more about you. Sharing detailed, up-to-date information on how you can solve your customers’ problems, your pricing, and other frequently asked questions is a great way to qualify your leads. The details on your website help potential customers decide whether they’re interested in working with you even before you even communicate.

Your website allows you to position yourself as an industry expert.

Chances are your competitors are online too. By creating a website, you place yourself on the playing field. Besides, creating a website that showcases your brand can help you stand out from the competition. Share your unique selling point, provide content that is useful to your target market, and talk about everything that sets your organizing business apart. Demonstrating your experience and expertise helps cultivate trust.

Do these benefits of having a website for your organizing business sound great to you? Thankfully, creating a website is not as complicated as it used to be. You have the option to get professional help or do it yourself while you’re still starting. Whichever path you choose, here are key design elements that could help convert browsers into buyers.  

Key design elements that can help increase your websites conversion rate.

Good web design has the power to not only grab attention but also incite action.

Ask yourself: Will your target market explore you or will they exit to visit the website of your competitor? A study by Adobe showed that thirty-eight percent of online users will stop engaging with a website if they find the layout and content unattractive. That is a significant number of lost leads.  

Of course, compelling content is still king. But will anyone pay attention to whatever you have to say if your web design is unappealing, to begin with?

Even the smallest details could make all the difference in turning an undecided website visitor into a potential customer. The small mistake of not putting in any contact information can be detrimental. The question is: What elements contribute to an overall great website user experience? We have rounded up a list of design elements that could help you increase your conversion rate.

Navigation

The navigation of your website helps visitors access the information they need. Without a sturdy navigation structure in places such as navigation menus, filters, blocks, or search boxes, your website could be in a state of chaos. Simply adding a search feature on the homepage makes it more convenient for users to access the content that is most relevant to them. Help your site visitors navigate with ease by adding clickable buttons with descriptive labels.

Call-to-Action

A call-to-action (CTA) is a button or link that prompts potential clients to take action. A CTA provides users direction and gives you a way to measure the success of your campaign. You may use one to generate leads, make a sale, prompt sharing on social media platforms, promote an event, and more.

Here are a few tips to create an effective call-to-action:

• Clearly communicate the incentive of clicking your CTA. What will people get from taking action?

• Your call-to-action button should have a contrasting color from the webpage color scheme. However, it should still fit well in the overall design.

• The placement is important. Your call-to-action should be strategically located while still organically following the flow of the content.

• The size should be optimized for it to be noticed. It should be large enough that it’s noticeable but not too big that it takes all the attention away from your content.

• Maximize results by putting a call-to-action button on every webpage.

Negative space

Negative space, despite what the name may suggest, is a fundamental design element across different art fields.

In web design, the positive space contains all of the elements of your site while the space in between falls is the negative space. Negative space refers to the space between headers and content, between bigger elements and smaller elements, between letters or lines of texts, and more.

For example, a text-heavy web page can be overwhelming. Breaking down the content into smaller paragraphs adds more negative space and instantly improves readability.

The tactical use of negative space is a vital component of modern web design. Used strategically, negative space can highlight important information in your site, make visual elements more impactful, make your content readable, and enhance the overall flow of your site.

Take advantage of negative space to take your web design to the next level. Think about how you can positively use the negative space to make your website more functional and aesthetically pleasing.

Color Scheme

A report published by Xerox Corporation showed that color could positively affect the attention span and recall of readers by a whopping eighty-two percent. The research also revealed that colors can improve brand recognition by eighty percent, and helps brands sell eighty percent better.

Every element in your website should be in harmony with each other. The background color of your site should blend well with your font color. In choosing the text color, prioritize readability. Ensure that your text can easily be seen and read by your audience. As such, you will need to create a contrast between your background color and text. For example, if you prefer a light background, use a dark shade for your text. And vice versa.  

Wrapping it up

When done right, your website can play a crucial role in your organizing business' lead generation, marketing, and growth strategies. We hope that this article helps you in deciding to create an online home for your business. This can go hand-in-hand with a social media marketing strategy as well.